In the world of entertainment and innovation, few experiences capture the essence of a brand like those crafted by Eventeam. This December, we dove into the fascinating universe of Tinder for the much-anticipated Year in Swipe 2024Year in Swipe 2024 event, and we couldn’t be more thrilled to share the details of our collaboration.
YIScape: Unlock the Match was the interactive centerpiece of this edition—a fully customized immersive experience for Tinder designed to transform data into unforgettable moments. Through 10 engaging and surprising challenges,attendees uncovered:
- The Top 10 de países y ciudades más populares for activating Tinder Passport.
- The most shared Spotify songs on profiles
- The cultural events that defined the year.
- The celebrities most mentioned in bios.
Mission? Help a Gen Z young adult decode these insights and achieve their perfect match, turning each participant into a true dating trends expert.
An event that bridges entertainment and trends
The Year in Swipe is not only a recap of the year’s highlights in dating but also a glimpse into how love and connection continue to evolve. This exclusive event in Madrid brought together the press, influencers, and consumers, who enjoyed two unique sessions:
- Press Sesion (13:00h):An intimate gathering where experts unveiled global and local trends from the report, complemented by the YIScape experience.
- Consumer Session (6:30 PM):A free opportunity for Tinder users to enjoy an evening of fun, puzzles, and connection, ending with a cocktail to celebrate.
A special thank you to Edelman
This event’s success would not have been possible without the outstanding organization by Edelmanthe agency that brought every detail of the Year in Swipe 2024 to life. Their dedication and vision elevated the experience, from conceptualizing the event to its flawless execution, creating a unique space to explore the latest dating trends.
Eventeam: Creating unforgettable stories
At Eventeam, our mission is to design experiences that not only entertain but also communicate the essence of every brand. YIScape: Unlock the Match wasn’t just a game—it was a story that showcased how Tinder connects people in even the most unexpected ways.
For us, this project is a testament to how immersive events can transform information into unforgettable experiences. So, are you ready to unlock the magic of your next event with us?